Big data is better data

Have you seen the TED Talk by Kenneth Cukier, Data Editor of The Economist?

Watch it by clicking here

Are you focussing on IT as a whole? Or are you more focussed on the T (for Technology) than the I (for Information)? Are you using the data you capture in your business to the best of your advantage? Get in touch with the Aunir team today if you want to get more from your NIR data.